We received an email about an exclusive report titled Retail Digital Signage ROI: Finding the breaking point compiled by the editors of Retail Customer Experience magazine.
The blurb on the website describes the report as the following:
“It’s clear that digital signage has a positive impact on retail sales — but just how much of one is a matter of debate. Numerous studies have been commissioned and published, trying to determine the net effect dynamic signage will have on the average store’s sales.
In this report, we aim to provide a thumbnail estimate of that break-even point, for various types of retail. To do this, we created a fictional shopping center retailer, complete with a screen layout floor plan. We took that floor plan to 10 leading digital signage providers and had them price out a signage program. We averaged those numbers together, and then compared them to an average of the sales uplift figures and the ultimate impact on revenue.
You’ll see the assumptions we used, the prices we received and the results that follow when they’re all put together.
- Learn about the costs – and the benefits – of deploying digital signage in your retail space.
- Get a grip on ROI with actual numbers provided by actual digital signage vendors
- How much does your store stand to profit over time as a result of deploying screens?
- Pages of exclusive graphs tell the story.
- Make the case for adding digital signage with research-based sales-lift data.
- Gain insight into how digital signage works, and what specific benefits it brings, to specific retailer types.”
The report costs US$49 for non-members of the Digital Signage Association and US$39 for members. The report can be purchased here, so if you’re interested to find out what the results of the case study was, don’t hesitate to buy the report.
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