Content Strategies

advertisemeAU

16 years ago

It is surprising to see what how different businesses apply their content in the retail digital signage market. Not surprisingly, a very high percentage of digital signage applications focus on advertising – how to best create the most impact on promoting a sale. Depending on the nature of the business, the location of the screens and the intent of the campaign, this can prove to be a very effective strategy.

The other day I walked into a department store looking to pick up some outdoor gear. In the heap of trying to figure out what is best to buy, a digital signage screen in the middle of the aisle was playing short clips on some of the gear on how to use it, as well as offering useful outdoor tips. It was just like watching one of those “Infomercials” on outdoor travel.

It wasn’t till a few minutes later that it hit me – user experience. A strategy for making customers feel assured in their decision and comfortable of what they are buying, and bringing them back to the store. Now this is a different feeling that you walk away with compared to that of “I just scored a bargain!”

It will be interesting to find out what measures the store has in place for tracking sales made against the duration of the digital signage being played.

What will be even more interesting is to be able to track the number of sales made against the number of people entering that aisle looking for outdoor gear. In the wake of technology today, there are many tracking systems out there that do just that – track people’s presence, eye motion, and even human behaviour. But that is a different topic all together!

By the way, I ended up walking out of the store with over $200 in gear!

Discuss this topic here on digitalsignageportal.com.

LIKE WHAT YOU'VE READ?

When you subscribe you will also join other Digital Signage readers who receive our content right in their mailbox. Good luck!

Our Sponsors

Become a Sponsor for $30.

Limit to 5 sponsors.

Company Name :

Email :

Website :

Description :

Upload Logo :

Terms & Conditions : ACCEPTANCE OF TERMS This Agreement contains the complete terms and conditions that apply to your participation in our site. If you wish to use the site including its tools and services please read these terms of use carefully. By accessing this site or using any part of the site or any content or services hereof, you agree to become bound by these terms and conditions. If you do not agree to all the terms and conditions, then you may not access the site or use the content or any services in the site. MODIFICATIONS OF TERMS OF USE Amendments to this agreement can be made and effected by us from time to time without specific notice to your end. Agreement posted on the Site reflects the latest agreement and you should carefully review the same before you use our site. USE OF THE SITE You are prohibited to do the following acts, to wit: (a) use our sites, including its services and or tools if you are not able to form legally binding contracts, are under the age of 18, or are temporarily or indefinitely suspended from using our sites, services, or tools (b) posting of an items in inappropriate category or areas on our sites and services; (c) collecting information about users’ personal information; (d) maneuvering the price of any item or interfere with other users' listings; (f) post false, inaccurate, misleading, defamatory, or libelous content; (g) take any action that may damage the rating system. Registration Information For you to complete the sign-up process in our site, you must provide your full legal name, current address, a valid email address, member name and any other information needed in order to complete the signup process. You must qualify that you are 18 years or older and must be responsible for keeping your password secure and be responsible for all activities and contents that are uploaded under your account. You must not transmit any worms or viruses or any code of a destructive nature. Any information provided by you or gathered by the site or third parties during any visit to the site shall be subject to the terms of digitalsignageblog.com’s Privacy Policy. Term This Agreement will remain in full force and effect while you use the Website. You may terminate your membership at any time for any reason by following the instructions on the “TERMINATION OF ACCOUNT” in the setting page. We may terminate your membership for any reason at any time. If you are using a paid version of the Service and we terminate your membership in the Service because you have breached this Agreement, you will not be entitled to any refund of unused subscription fees. Even after your membership is terminated, certain sections of this Agreement will remain in effect. NON-COMMERCIAL USE BY MEMBERS. Members on this website are prohibited to use the services of the website in connection with any commercial endeavors or ventures. This includes providing links to other websites, whether deemed competitive to this website or not. Juridical persons or entities including but not limited to organizations, companies, and/or businesses may not become Members of digitalsignageblog.com and should not use the site for any purpose. LINKs & FRAMINGS Illegal and/or unauthorized uses of the Services, including unauthorized framing of or linking to the Sites will be investigated, and appropriate legal action may be taken. Some links, however, are welcome to the site and you are allowed to establish hyperlink to appropriate part within the site provided that: (i) you post your link only within the forum, chat or message board section; (ii) you do not remove or obscure any advertisements, copyright notices or other notices on the placed at the site; and (iii) you immediately stop providing any links to the site on written notice from us. However, you must check the copyright notice on the homepage to which you wish to link to make sure that one of our content providers does not have its own policies regarding direct links to their content on our sites. WARRANTY DISCLAIMER AND EXCLUSIONS / LIMITATIONS OF LIABILITY We make no express or implied warranties or representations with respect to the Program or any products sold through the Program (including, without limitation, warranties of fitness, merchantability, non-infringement, or any implied warranties arising out of a course of performance, dealing, or trade usage). In addition, we make no representation that the operation of our site will be uninterrupted or error-free, and we will not be liable for the consequences of any interruptions or errors. We may change, restrict access to, suspend or discontinued the site or any part of it at anytime. The information, content and services on the site are provided on an “as is” basis. When you use the site and or participate therein, you understand and agree that you participate at your own risk. INTELLECTUAL PROPERTY rights You hereby acknowledge that all rights, titles and interests, including but not limited to rights covered by the Intellectual Property Rights, in and to the site, and that You will not acquire any right, title, or interest in or to the site except as expressly set forth in this Agreement. You will not modify, adapt, translate, prepare derivative works from, decompile, reverse engineer, disassemble or otherwise attempt to derive source code from any of our services, software, or documentation, or create or attempt to create a substitute or similar service or product through use of or access to the Program or proprietary information related thereto. Confidentiality You agree not to disclose information you obtain from us and or from our clients, advertisers, suppliers and forum members. All information submitted to by an end-user customer pursuant to a Program is proprietary information of digitalsignageblog.com. Such customer information is confidential and may not be disclosed. Publisher agrees not to reproduce, disseminate, sell, distribute or commercially exploit any such proprietary information in any manner. NON-ASSIGNMENT OF RIGHTS Your rights of whatever nature cannot be assigned nor transferred to anybody, and any such attempt may result in termination of this Agreement, without liability to us. However, we may assign this Agreement to any person at any time without notice. Waiver Failure of the digitalsignageblog.com to insist upon strict performance of any of the terms, conditions and covenants hereof shall not be deemed a relinquishment or waiver of any rights or remedy that the we may have, nor shall it be construed as a waiver of any subsequent breach of the terms, conditions or covenants hereof, which terms, conditions and covenants shall continue to be in full force and effect. Severability of Terms. In the event that any provision of these Terms and Conditions is found invalid or unenforceable pursuant to any judicial decree or decision, such provision shall be deemed to apply only to the maximum extent permitted by law, and the remainder of these Terms and Conditions shall remain valid and enforceable according to its terms. Entire Agreement This Agreement shall be governed by and construed in accordance with the substantive laws of Australia , without any reference to conflict-of-laws principles. The Agreement describes and encompasses the entire agreement between us and you, and supersedes all prior or contemporaneous agreements, representations, warranties and understandings with respect to the Site, the contents and materials provided by or through the Site, and the subject matter of this Agreement. Choice of Law; Jurisdiction; Forum Any dispute, controversy or difference which may arise between the parties out of, in relation to or in connection with this Agreement is hereby irrevocably submitted to the exclusive jurisdiction of the courts of Australia , to the exclusion of any other courts without giving effect to its conflict of laws provisions or your actual state or Australia of residence.

Enter Captcha :

Accept our terms