Will the Microsoft Xbox 360 take over the Digital Signage Industry?

Digital Signage Blog

15 years ago

Just recently I read an article about the upcoming Microsoft Xbox Motion Sensor that allows the users to control games with our bodies. Unlike the Wii, this means that you do not have to hold anything to interact with the console and game.

This new product is being called “Project Natal” and is basically a sensor for the Xbox 360 which tracks movement, listens and executes commands from the console… don’t know what I’m refeering to? then watch this trailer from Youtube.

If you’re from the digital signage industry you’re thinking to yourself “The future of Digital Signage interaction?”. If you’re like me, when something catches your attention you start brainstorming on how this can be applied to the digital signage industry. If I was working for Microsoft I would recommend and provide directions to the management team to push this product out to businesses to use as a digital signage console…. and not just a gaming console. Let’s think about this, most digital signage players out there in the market are using desktop PC’s, embedded PCs or some form of a PC – fundamentally that’s what the Xbox 360 is – and soon it will have a sensor. In my eyes, I can potentially see this used as a digital signage player and not just a gaming console.

In the past, many top digital signage gurus predicted that the next “big thing” in digital signage was going to be interaction and guess what…. they were right.

Lets imagine this scenario:

You walk into a clothing store and you’re having trouble picking a dress for the night out with the girls.
Now like in the example in the trailer, you walk up to the dsx (digital signage xbox) and you contact your best friend to get advice on which dress you should wear.
In the application, you have the virtual product catalog of all the dresses available in the store.
The application takes a picture of you (measuring your body size, height etc) and you start trying out the different dresses (virtually).
Along the way you and your friend discuss whether the dress is suitable or not.
When you found some of the dresses both of you like you add it to you’re favourite list.
You then press the “TRY” button or say “Let me try these” and the shop assistant brings in the dresses for you to try.
All the transactions and information end up being recorded online so that the next time you visit a store that has the dsx you can retrieve this previous information.

This is one of the many applications I can see working for the digital signage industry and I can’t wait till we trial one of these units.

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