A great digital signage sales proposal

Digital Signage Blog

14 years ago

What does it take to develop a great digital signage sales proposal?

Whichever way you look at it, spending the time and money to develop a great digital signage proposal is one of the best ROI outcomes that your business will see. So were do you start with creating a proposal if you haven’t done one before. Putting together the first digital signage proposal will always be the most difficult but if it’s done right you can re-use this and develop a template to suit your business and your clients. Now, you have to remember that creating a great digital signage sales proposal can be a major difference between your company’s success or failure and this depends on how well you delivered and prepared for the proposal.

When I think about the term proposal, I always think about a document that is supplied to the potential client. However, a video or a sales presentation can also be a proposal so use your imagination and determine the best way to deliver your proposal.

Here are a few tips to get you started with developing your digital signage proposal:

Why Your Business?

You need to distinguish your digital signage business from all other digital signage companies out there. Let your potential client know why your digital signage products or services will be vital to them achieving future goals. Keep in mind that the digital signage industry is growing so there are more companies jumping into this market so you need to be able to provide your clients with something “new” or “different”.

Educate

For those clients who are new to digital signage, you need to educate them about digital signage and what they can achieve by using this technology. The best way to do this is pretend that you’re talking to a little kid and avoid talking in techie terms unless you’re audience has a techie background. The use of flowcharts, diagrams, tables and figures are always helpful with helping people to understand what you’re talking about.

Persuade

Use key words to persuade your client to purchase or take up your services and at the same time be genuine. Avoid using words to force your client to make a decision on the spot and as they may potentially walk out the door. Give them enough time to go through the entire proposal and then follow up.

ROI

Make it clear how your digital signage proposal is going to make their investment worthwhile, and when they should start to see results. Charts and graphs are very useful ways to help convey this, and the more colorful and easily understood, the better. If you do have case studies then talk about these in your proposal and keep highlighting the fact that digital signage is able to increase sales and revenue.

Also detail and breakdown all the associated costs the client will need to pay. There are many other pointers and we would love to hear from most of you.

What information should you include in your proposal?

Feel free to submit your answer as a comment.

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