Digital Signage: What is Dayparting?

Digital Signage Blog

12 years ago

Today I stumbled across the term “dayparting” when I was reading two articles relating to digital signage and thought I’d quickly explain what this means.

Dayparting in digital signage terms, means scheduling messages or content based on the time of the day to target different types of audiences. This is very similar to how TV advertisers reach their audiences. For example, on Saturday morning they schedule to play cartoon for the kids, sports on the afternoon and news or movies at night.

Now this is possible with digital signage when your software application allows you to schedule different types of content based on date and time of the day.

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