Guest Post: A Sign of the Times

Written by Guest Blogger: Barbara Echols

Many people get into digital signage without even knowing that is what they are doing. They create online ads and other displays that qualify as digital signage, but they do not understand anything about what is fast becoming an entirely new way of looking at the World Wide Web. If you suspect you are one of these people, then you have just touched the surface of what is one of the post powerful methods of communication in the world.

You are not alone. There is an entire world of professionals dedicated to the creation and management of digital signage. One of the best ways to learn about the techniques involved in this profession is to attend in the next Digital Signage Expo being held February 26-28, 2013 in Las Vegas. If you are smart, what happens in Vegas will not stay in Vegas. Instead, you will take the knowledge you gain with you as you pursue success in your chosen profession.

The Expo is the gathering place for the many people involved in the various aspects of digital signage. It is a cornucopia of exhibits, events, workshops, training and educational offerings. It is even possible to get education credits that can be used toward certification in any of the four existing categories designated by the Digital Signage Experts Group:

• Digital Signage Certified Experts (DSCE)
• Digital Signage Display Experts (DSDE)
• Digital Signage Network Experts (DSNE)
• Digital Signage Sales Professional (DSSP)

You can learn more about the complete requirements for these certificates by visiting the DSEG website. There you will learn about what these certifications can do for you and what is involved in earning one. It is an excellent idea to spend some time on the website where you will be exposed to the vocabulary and learn about developments and what is happening in this up-and-coming field.

There will be plenty of workshops. Each is designed to cover some detail of digital signage. A few of these workshops are:

• Emerging Digital Media Trends: Who, What, When, Where, How
• 5 Deadly Content Chasms — Ensuring Your Content Strategy Avoids Common Mistakes
• Content Philosophy — A Path to an Effective Content Strategy
• Display Technology – Your Now and Future Window to Digital Signage
• Turning Data Into Dollars
• Content Philosophy — A Path to an Effective Content Strategy
• The Right Content, for the Right Audience, on the Right Platform
• Interactive Content Everywhere

This prestigious gathering promises to be an unforgettable event. You will have the opportunity to spend three days in the company of experts in the field and others who, like you, are enjoying the challenges of creating and maintaining digital signage. You will be able to learn about this field from a number of vantage points. It will be an exciting, rewarding experience that will leave you ready to tackle your job with renewed enthusiasm.

About the Guest Blogger:

Barbara Echols works with The College City as an online instructor. She is a graphic artist who is very involved in the area of digital signage.

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