Telstra (Australia’s Larget Telecommunications Company) announced yesterday that they have signed an agreement with Coca-Cola Amatil to roll out 3000 digital media signage units across Australia. The units will be located in hospital venues and what’s smart about this solution is that they have incorporated wireless technology. That means free Wi-Fi connectivity to customers who are purchasing CCA products. The idea is that customers will get a code to access the Wi-Fi network (Internet) when they buy a Coca-Cola product. The Wi-Fi will connect through to Telstra’s Next G network or its 4G network in places where 4G is available.
It’s a great idea but given that most of our smartphones and tablets already have access to the Internet, will providing Free Wi-Fi connectivity make a difference? I’m quite conscious when access Free Wi-Fi hotspots especially because of the security reasons. But since Telstra is involved with the technical design of the system I’m sure it will be secure… I hope so! Maybe Coca Cola should have invested in using a social interaction platform to engage their customers and reward them if they do something.
Below is the announcement from Telstra:
Coca-Cola Amatil (CCA) has signed a new agreement with Telstra to deploy 3000 digital media signage units across Australia. Primarily located in hospitality venues, the digital media solution incorporates wireless technology, allowing CCA to provide targeted free Wi-Fi connectivity to customers purchasing CCA products.
The digital media signage utilises a platform created by Mandoe Media. This fully managed service facilitates the management and distribution of digital content to screens located in licensed premises, allowing CCA to market direct to customers. Unique content can be played in any venue with 3G or 4G capability at any time with the capability to schedule content changes at each venue as required.
Harnessing the power of the Telstra Next G® network (with Telstra’s 4G LTE in areas where 4G is available), the service provides Wi-Fi capability on site, with the ability to deliver unique messaging to individuals according to buying behavior, direct access to the CCA customer portal for unique content and offers and access to the public internet. This connectivity is provided using machine-to-machine technology.
A limited number of units have already been deployed and have been responsible for increased revenues of up to 50 per cent in some instances with the offer of free Wi-Fi acting as a driver to encourage patrons to spend more time in the venue.
Barry Simpson, CCA’s Chief Information Officer said “Our long-term agreement with Telstra has allowed us to move from a transactional relationship to a more strategic partnership and the digital media agreement is a key outcome of this change.
“This new agreement allows us to continue to innovate with products, equipment and technology to grow our customers’ businesses.”
Paul Geason, Group Managing Director, Telstra Enterprise & Government, said the partnership with CCA was an example of a smart solution delivering immediate returns.
“Working collaboratively with CCA has allowed to us to develop and deploy a platform which harnesses the power of our network and the latest technology to connect CCA with its customers.
“In addition to creating a rich database for CCA, the digital media signage facilities meaningful interaction with a targeted a customer base. This type of solutions speaks for itself in terms of impact on the bottom line.”
Telstra’s Applications and Ventures Group recently invested in Mandoe Media to support its growth as a provider of innovative cloud based services to the retail sector.
Here’s also a video showing Telstra Solution for CCA:
Source: Telstra announcement page
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