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Digital Signage have changed the world. The reliability of the content provided in digital signage needs to be reliable. Thanks
Can you please share this software? Not delivered with my digital signage monitor and can’t find it anywhere on the net.
Tried to contact Samsung but never got an response.
Thanks in advance. 🙂
Have you tried to contact Samsung Business support or the distributor you purchased the screen from?
Great information, it’s what I was looking for.
Thank you
Equipping digital signage in car parking is a great idea. Compared to the printed displays, digital signage offers bright and readable content throughout day. Digital signage in car parking slots offers wide of opportunities in advertising, reservation of parking spots, way finding etc.
Blue Rhine Industries is a leading digital signage service providers in UAE that offers all kind of traditional and digital signage solutions from signboards, digital menu boards and indoor digital displays to large format outdoor digital signage displays.
Apart from conventional thinking of advertising platform, digital signage has been equipped in many fields like way finding, entertainment purpose, information sharing and much more. Displaying staff roasters through digital signage could avoid the wastage of time in familiarizing the role that each posses. It will also be a guiding factor for the one who is new to the field. In institutions, these digital signage could bring more effective time management and proper team work.
As I have been a part of digital business, I would like share details on one of the top digital signage solution provider company, so that it will be informative for those who read this blog. Blue Rhine Industries is a UAE based company providing signage solutions across GCC. Blue Rhine offers all kind of traditional and digital signage solutions from signboards, digital menu boards and indoor digital displays to large format outdoor digital signage displays for all kinds of needs.
Design and create multi-zone layouts with drag-and-drop function and various in-built features.
Easily access device information, real-time check the device performance, and remotely adjust the displays settings. More advanced settings are available here.
Easily access device information, real-time check the device performance, and remotely adjust the displays settings. More advanced settings are available here.
Good information about digital signage. It would help people who are looking for digital signage solutions. Thanks for sharing this with us!
ohh good article, eposters are really good way to give some scientific information and also eye caching images can attract students and scientist in your event so its very important way to connect both of them.
Good one article… Digital signage is really helpful in hospitals where it can alert patients or visitors about paramedic situations or give some important information also.
yes, Digital signage is really grow digitally any type of business where costumer get good experience of eye caching images . nice Article.
Yup, Really Digital Signage used to engage people and it’s digitally grow people. you can also point the important points of conferences with the help of digital signage. Digital signage can also attract people.
Nice Blog. All stuff you explained in very nice terms.. I really like “Social Media engagement ” point digital signage can really benefit us as well. Thanks for your sharing
Digital Signage Can Also Attract Costumer @ Entry or Reception Area And Costumer Easily find There Way . Good Blog
Digital signage can be used creatively to drive more traffic to the store and improve sales. The blog explains the usage of signages very well.
Digital signages have a great impact on the sales of the store. You have very well mentioned the clever usage of digital signage.
Digital signage is one of the booming ways to advertise and it is very easy to use. Nowadays, people are moving towards digitization and you have listed the reasons very well.
Digital signage solution is equally important in the hospitality industry as it is in the service industry. It reduces human efforts and serves visitors or customers with no mistake.
Print advertising is dying and needs to make way for Digital Signage. This is going to be a huge industry over the next decade as the technology develops.
Good One,, thanks for sharing this post.
I think they should go for both digital signage solution hanging on the wall and the wayfinding kiosk beside the reception center. Both will serve different purposes to the visitors, equally important.
I am looking for MDC Software. I accidentally deleted it from the PC and now can’t access my devices. PLEASE HELP!
Have you tried contacting your local Samsung Business support representative?
If you know nothing about the digital signage, then it is highly recommended that you should consult a digital signage expert before buying one. There are a lot more things which have to be considered than just a price.
Great I like the info you share about Digital signage solutions
Is it possible to download the Software MDC at Dropbox or something other places? The Link above ist not running
Another suggestion from me is that to make some better use of it rather than just showing a simple static image. Make use of graphics properly & learn from an expert that how to use it properly.
Apart from being just the touchscreen display, the added features of the software which you mentioned attracts people more while engagement. Nice Concept!
ePosters with touch screen are there in the market from a very long time. Innovation from that existing one is the need of today’s customers
Digital Signage is proved to be an excellent communication medium within the corporate world.
Great blog!
I’d add that the section on ‘digital signages in business’ is further explored in this other article https://www.digitalsignageblog.com/2018/11/19/how-to-improve-workplace-communications-and-productivity-using-digital-signage/
Digital Signage makes it possible to communicate, inform, alert, and call the number of people at the same time. Thanks for this article, it is really good.
Engaging customers without the human interfere is I think the biggest advantage of digital signage.
This healthcare digital signage not only is helpful for visitors and patients but also for doctors in their cabins and operation theaters.
hi all,
i am trying to get the MDC softwrae from samsung, but i havent found in resorce center and download center of samsung website. is there any other way to download the software, if yes, can you please share the URL link.
Hi Ratan,
You need to download the MDC software from: http://v3.samsunggsbn.com/
i need .exe of MDC control
Have you tried to contact Samsung Business support or the distributor you purchased the screen from?
I haven’t come across any effective interactive display yet. I am eager to see its results that how well it perform and then how we can analyse and measure the results.
Thank you for sharing with us.
That’s huge and really powerful, but I am not much impressed by this. Rather it would have be better if they have solved the issue with their 4K UHD display.
Very good idea!
Such social walls across the store, hospitals, and restaurants will be helpful to increase customer engagement time.
Digital Signage covers our all work, events and future plans. It easily gets change, enhances communications and engaged people. I agree its really helps to achieve our business goals.
Thank you for the information on big screens
Hi there!
I have a ‘safety locked’ Samsung Syncmaster 320P which I am trying to connect to via the RS232C port to USB on the other end. I have been able to instlla the MDC Unified version 1217. I have set up a serial connection and am having trouble finding the monitor. Do you have any suggestions on what would help? Does the Syncmaster 320P work with this version on MDC?
Yes the MDC software should work. It’s possible the RS232C to USB could be the issue. Have you tried any other device to make sure that the actual cable works?
The interactive world has more chances to draw the attention of the consumer and to deliver messages that the customer will use the services of the brand. For example, digital signatures can include interactive games or quizzes.However, the touchscreens with such function are situated mostly indoor, but the results they bring to the brand are very impressive. d
Yes, Indeed. The power of Big screens and Social wall can do a magic at events.
I doubt they need technical advice. Self evidently this is simple management failure.
Good post regarding sign boards. These sign boards are very much important and plays a very important part in uplifting the image of the business and also to bring in more customers. Wonderful article and keep writing more.
Yes, means ultimately use digital signage for your business to increase the profitability, As it will increase the customer attraction and engagement then this lead your business to more profit.
Thank you for the information, it really helps those who are looking forward to installing digital signage for their business.
It’s true that digital signage should pay off, otherwise it’s of no use for business. However, in some cases signage cannot serve anything but informational purpose. Like, for example, at school or UNI. The displayed info can actually save lives, if, for example, it’s a warning of some natural disaster. I guess for a public institution, implementation of such technology wouldn’t be so painful (or am I wrong?), but private institutions will certain need some pay-off.
Just Implementing Digital Signage solution is not an answer. When it can make your brand then it can also badly impact on your brand. Choosing right content to show with that is more important.
I agree with your 1st point above about its placement.
When you talk about the situation where you implement the digital signage solution, it also helps you in time management like you can carry the important message to every doctor and staff within seconds.
This is a great way to use digital signage which can also help people in treatments.
Thank you for the information.
Very well described the use of digital signage, thank you!
I myself experienced the change in customer engagement for my business after implementing digital signage boards. It is cost effective as well as effective in terms customer attraction also.
I really love your point about long-term advertising and investment. Signage of any kind really stands above all advertising in one way: it’s perennial! Monthly advertising costs can be a hassle, unless one finds a good deal. A sign, if made well, will last for decades.
Hi! The link is not working. Is there any other way to download the installer?
Thanks!
I’ll have to get Samsung to provide the new files. Will let you know when it’s updated.
Thanks to the great team at Samsung, the link has been updated.
These are great thoughts to get someone started. Many people think it is easy to start a Digital Signage business. In reality, it takes a full team of sales people, marketing, administrative, and developers to build a successful Digital Signage business.
You’re definitely right about that.
I have 15 LH46MVPLBB/ZA monitors. I have daisy chained the serial ports and connected the first screen to my computer using a USB to serial adapter. However the MDC is not recognizing and of the monitors. what am I doing wrong?
Hi Bobby,
On the Samsung Screen did you set it to use RS232 instead of RJ45.
Another thing to check is to make sure the USB to Serial adapter actually works by connecting to a different serial device if you have one or even go through the local drivers settings and check if there is communication.
Hi Marco,
Nice overview! I think your overview is quite accurate and correct. This is why we with PADS4 offer a product that supports multiple operating platforms within one installation. Indeed also embedding products like social wall to have scalable and rich Digital Signage installations that can allow with future demands.
Thanks for reading the article and for the comment Bjorn.
Nice article , thanks for sharing easy and workable easy steps for develop digital signage business
Pretty cool video and how it doesn’t take long to hack into a digital signage.
Is there a way to connect two screens without a source/computer? I guess the “source” would be screen 1, and screen 2 would just mimic whatever is on the first display.
Hi Sam,
I don’t believe this is possible. I’m assuming the “source” you’re refereeing to is the internal media player?
digital wayfinding kiosks are very helpful to show direction and locations in malls, hospitals, airports etc. To know more visit:
I have 4 of the new 65″ QMF series display series. The documentation seems to indicate that it can be used for a videowall, but there is DisplayPort Out on these monitors to create the loop-through. The manual illustrates how to daisy-chain control using RS-232 or RJ-45, but includes nothing on how to pass video from one monitor to the next.
Any help you can provide would be great.
Hi there,
Thanks for your comment. Yes it’s interesting the QMF doesn’t have a Display Port Out but 2 Display Ports In. Have you tried connecting DP2 on Screen 1 to DP1 on Screen 2 and so on?
I haven’t done that yet, but will give it a shot and let you know…. Thanks, Norm
No problem at all.
Let us know how you go.
Typo — there is NO DisplayOut (loop-through) ….
Given that more people are on mobile devices than PCs, it is no wonder the market is moving in that direction. Also, I went to a digital signage fair in Germany earlier this month and the main thing I got from it is how rapidly digital signage is growing. I mean, it is going through the roof! It will be interesting to observe where this form of marketing will go.
Hi,
Im trying to get control of 50-60 screens.
How can I manage to get them all to this control application if I’m using only RS232 ?
Hi Daniel,
No I don’t think this is possible as you would need a PC with many Serial Ports. Doesn’t the screen have Ethernet?
Hi there
I’m trying to set up a video wall using dh55e although mdc looks like the answer no one talks about input. Forgive me if I’m being slow but I want to use an HDMI or doing source do connect the same signal via a d.a. to all four screens and the mdc then does the rest?
There are several ways to setup the video wall and below is a brief outline:
1. Make sure you have the Input to the first screen as using HDMI.
2. Then connect a display port cable from the Output Display port on the first screen to the Input on the Second Screen
3. Then keep daisy chaining the Display port so that the output from one screens goes into the input until you have reached screen 4. For screen 4 all you will be using is the input.
5. Connect all the screens to the network and make sure RJ45 is configured as the management interface
6. Setup the video wall so each screen has it’s own unique ID. This can be done using the remote control or via MDC
7. Setup the video wall so that it’s configured as 4×4
Hopefully this helps.
In every industry digital sinage is used for advertising and marketing and they helps a lot to promote a business or products.
Hi,
I want to control a single ME32C display from my PC (e.g. power ON/Off) with a custom application I am writing (C#/C++ application). I can do it with RS232C interface but i prefer the LAN interface.
Can I do it from my own application (that can send Ethernet commands)? What is the communication protocol (TCP/UDP)? What is the port of the Display?
Thanks
Hi there,
You should be able to use the LAN interface to control the power ON/OFF. You should use TCP port 1515 to send the commands.
Have a read of this article: https://www.digitalsignageblog.com/2016/02/02/techie-question-can-use-samsung-mdc-manage-remote-screen-via-internet/
Let me know when you’ve created the custom application and we are more than happy to test it for you.
ALl the best.
Hi,
I wanted to download MDC software but it’s seems that via link you posted it’s no longer avaiable. Is it possible to get it ?
regards
Dominik
Hi Domink,
The link still seems to be working. Could you please try again.
It is not. We need it, thanks
Hi you can see the link for the installer at the bottom of the post. Let me know if you have any other questions.
Digital Signage have changed the world. The reliability of the content provided in digital signage needs to be reliable. People would refer to that content, and more people would start using that digital signage if you provide more reliable information.
Hi!
I have a samsung syncmaster 400dx-2 that was locked using an older version of the MDC software (i can only use it using a vga connection). Any ideea on how could i reset this action?
Please help me if you have any ideeas!
Hi Alex,
I’m assuming you don’t know the pin code to unlock the screen. The only way I’ve heard to unlock the screen if you don’t know the PIN, is to remove the internal battery (like the computer one) so that the memory is cleared.
The default PIN the screens are set to is 0000. You may want to try different codes.
Thank you for your answe! I downloaded rhe software you previously uploded from samsung, but it requires a username and a password. Can you help me with this?
When downloading from Dropbox you don’t need a username and password. When you start MDC just leave the username and password blank.
hello,
If i leave the username and password blank, the only option i have is to close the software. I cannot access any option or menu.
Hi Alex,
Have you tried admin as the username and no password.
If that doesn’t work, try uninstalling and then reinstalling the software again.
By the way… i don’t have a screen anymore. It’s locked in “pc connect” via vga connection. This is actualy the issue. I can’t change it to hdmi or any other source.
I have one laptop and want to open 4 different browser on it and display each browser on different screen of video wall. Am using ud46-p . How can I do this using our end laptop connected to video wall and each screen showing different browsers.
Hi Maan,
Yes you can do this. My suggestion is to use a tool called Launcher Dock http://www.launcherdock.com which will allow you to start automatically a browser or application on each screen. You just need to set the location of where the browser should launch. The tool is free and good luck.
Hi
is it possible to use this software to create a 2×2 video wall using 4X DM32E samsung tvs? i can’t seem to figure out how to do it using this software. I have the screens connected to a switch via rj45 cables and then an rj45 cable connecting the switch to the computer. The tvs do come with magic info but i can’t seem to set up a video wall using the magic info application.
Thanks Ed
Hi Ed,
You will need to firstly configure the screens themselves. Make sure you have configured the screens so that they are using RJ45 and that the magic info software can see each screen individually by giving each screen a unique ID.
If you can’t use MagicInfo then try using MDC and see if you can connect to them via that software.
Hi
I’d like to connect MDC with 4 x UED46 monitors and am hoping to use it to change between a 2 x 2 video wall with the same input (DA’d HDMI probably), and showing a single input on the DVI input, unscaled.
Does anyone know if you can assign the video wall to specific inputs or will I need to switch video wall off to then switch to a single input?
Thanks
Jody
Hi Jody,
Great to see you using MDC. From what I understand, do you want to display the same content on all 4 screens via HDMI and then on each screen individual content via DVI?
Have you tried the Samsung MagicInfo Videowall software?
Hello,
I need some help here… MDC which I downloaded (from the link you provided), looks a bit different than on the slides on this site.
I’ve just connected my monitor via RS232 and MDC says that I have 1 connected device but all tabs are grey, so I can’t do anything but change user settings and logout.
Do I have to have multiply monitors connected to start using this application? I just need it because it has option of virtual remote control which I don’t have to unlock Safety Lock on my monitor.
Thank you all for help!
Hi there,
Yes, the download link is a newer version and the interface is different.
Which model of the screen do you have?
A few things to check is to make sure on the actual monitor, you have setup an id for each screen and make sure RS232 is selected. Also read this article on how to scan for the device https://www.digitalsignageblog.com/2016/02/02/techie-question-can-use-samsung-mdc-manage-remote-screen-via-internet/
With regards to the Safety Lock, there is a button on the remote control to Lock/Unlock the screen, then you need to enter the pin. The pin by default is 0000.
Hope this helps, if not then let me know and we can try to help further.
This is the stuff of nightmares. I couldn’t even laugh at whoever’s misfortune this was.
Interesting and quite helpful too…great work
Hi there,
Thanks for your interest in Subscribing to the digital signage blog. You can enter your email address in the subscribe section of the page you will see it at the bottom or the top of this page.
Wanted to check if I can use the MDC software with the Samsung Smart Signage TV ?
Unfortunately I don’t believe it works with a residential Samsung Smart Signage TV.
Awesome interview! Always good to hear from the pros about advertising and signage. Thanks for sharing!
No problems. Glad you like the interview.
Thanks for sharing your views on signage
we also install and design all types of shop signage
Thanks for reading the article and glad to hear you’re also in the signage industry. Good luck with everything.
Digital Signage is very useful in now a days daily life. Its a digital world now.Advertising with digital signage will attract the people who visit in that brand or airport an all type of oplaces where digital signage can deployed.
HI Gaian,
Yes I agree that digital signage is now everywhere and more people are noticing this more and more.
Is the software available. I can’t find it anywhere. I have a 400fx display that I can’t access or use without the software. It says it’s locked.
thank you,
Hi Bob,
We have managed to get Samsung Ent to re-upload the file. See post for the link.
Hi, stupid question but how can i get my PC to see the Monitor? I have a Samsung 320TSN and I have downloaded MDC and the display driver but the MDC programme doesnt find the Monitor, if wont find the IP? is there something i need to do to obtain the IP on the display?
Tom
Hi Tom,
That’s not a stupid questions. I’ve also encountered a similar issue in the past. You just need to make sure the Multi Control Setting on your screen has the MDC connection set to RJ45 MDC. By default its set to RS232.
Have a look at page 124 of the manual which can be downloaded here: http://downloadcenter.samsung.com/content/UM/201201/20120120103506903/BN59-01122G-04Eng.pdf
Hi Bob, unfortunately it looks like samsung has removed the dropbox link.
I will ask for it to be re-enabled.
nice site
It is not quite good for all visitors
Well o both around 22 monitors model 323T Samsumg they comingo with some central configuration so i would like do unlock the with MDC software for they work individual like simple monitors.
If someone had the software was be greatefull.
Cheers.
Hi Clavis,
The download link is located in the green box above. Try it and let me know if there’s any issues.
Link for MDC is not working anymore!!!
Hi Mike,
Looks like they have removed it. I’ll see if they can upload another one.
Or don’t use windows. But seriously this is just a mis-configuration as the article correctly points out,
Yes, You should find appropriate solution for that mis-configuration
thanks
Yes, hopefully it was a misconfiguration.
Thank you for the share.
Thanks for sharing this. Until now I never knew how neon signs were made, even though I’ve been selling them for years! haha
No problems, thanks for reading this. We all learn something new everyday!
Interesting post with great video..
thanks for sharing.. keep posting.
No problems. Thanks for visiting our Digital Signage Blog.
Hi Najib,
It’s great to see a lot of the Asian countries adopt the use of Digital Signage and all the best with your future projects.
We can build something like this please checkout our company website. We are an award-winning manufacturer of LED screens.
Hi John,
Thanks for the comment. If you would like to advertise your business on this site feel free to contact us.
Please check the above link. It’s been updated.
Thanks for your comment Rickie.
Companies need to make the most of their digital signage, after thoroughly assessing their goals, requirements and budget. They need to take into consideration, all the areas where they want to improve including, communication with customers, in-store spending, advertising and visual appeal. Only after they have established their need from this venture, must they proceed to finding the right vendor and choose the desirable location. Paying attention to the design of company content and making it visually appealing is also vital for better digital signage.
Thanks for your comment Rickie. Good tips, thanks for that.
Totally agree with you Mike. People are getting more clever with the way they display content in particular when using digital signage.
Hi Tom,
Thanks for the comment. I guess it’s more about the wow factor.
The installation is very clean and the video wall looks great without question but I wonder about what the purpose was of implementing such a wall? If you look at the image, the 2nd & 3rd column screens together equal the size of the screens used in columns 1 & 4. So why not just have 3 columns with all the screens being the same size? Too bad we don’t know more about this project to understand what they were trying to accomplish.
Great overview of the history of neon! I definitely like the unique vibe neon can bring to a sign. It’s very interesting seeing it’s beginnings and compare it to how it’s used nowadays. Thanks for sharing!
Thanks for reading the article Jordan.
Hey,
Great Post ! thanks for sharing good information about How to Keep Your Digital Signage Cost As Low As Possible. now i have to Good knowledge about digital signage from every possible angle to make sure Digital Signage Cost As Low As Possible.
Very informative post! I definitely think people looking to get digital signage need to read this – if you cut corners, you’ll end up paying for it later. Thanks for sharing!
Hello,
Thank you for this post, it is very helpful.
Question: I have 4ea. Samsung DB40D monitors in a 2×2 configuration. Is it possible to connect all four monitors via Ethernet as opposed to connecting one via Ethernet and then daisy chaining the rest via Serial connections?
Thanks for any help you can provide.
Hi Adam,
Yes, you can connect all for monitors via Ethernet. That is now our current setup.
All you need to do is install a switch so that each screen is connected to the network. Then ensure that each screen obtains an IP address and then configure it so that the MDC software can see it.
This is actually a pretty interesting post, At first I had problem reading the sign on the “ayam” food truck – it is interesting a “water coconut” food truck – where is this food truck?
This food truck was located in Sydney Australia for a Chinese New Year event. Based on the information on the truck I think this could have been just a once off unless they reprint the text on the side of the truck as it specifically says Chinese New Year.
Hello guys
The input sources where I conect then directly to tvs or on PC ?
Hi George,
The input sources are the devices you want to connect to the TV. For example, if you want to connect your PC using HDMI to the TV then you would need to connect it to the HDMI input of the TV. Hope this helps.
Why did they put the sodas behind the screen? WHYYYY!!! 😀
Maybe to support the screens?
We have 9 televisions and wanted to control remotely, can you help me
Hi Sergio,
What are the model of the 9 screens?
I have installed Unified MDC, but when I start it, it is asking for a username and password. What are the defaults and/or how do i set them so I can get in to the system?
Hi there,
The defaults are:
Login: admin
Password: admin
Once you login, click on user settings and you will be able to change the password or create a new user account.
Good to see that even retail companies are utilizing digital signage. It really does help the customer build a relationship with the store that is utilizing digital displays.
A great idea – hope German Schools would do the same!
Please post the installer file on an file share site please . Many thanx in advance .
We will check with Samsung if this is ok with them.
Ok managed to get Samsung Enterprise Service to upload the file to dropbox. Please note that they have mentioned that the file MAY be removed.
You can download the setup file from here.
Do you still have the installer file? I need it
oh, found it
Digital signage is definitely a major part of how businesses interact with their customers. Consumers want to be involved in the entire process and digital signage allows for a personalized experience.
Great topic to write on.
Hi,
I couldn’t move to the Step 2 during registration at http://v3.samsunggsbn.com/
filled info, checked box, what’s else needed?
Did you scroll down to the bottom of the Terms and Conditions and then selected the check box?
Hi EZY,
the company i’m working for owns 5 DB55D panels.
My responsibility to set them up and manage.
Unfortunately i can’t register at http://v3.samsunggsbn.com/
Where can i get MDC Unified software?
Thanks in advance.
Hi there Yurets,
Have you tried contacting Samsung Business support in your local country?
What is the issue with registering on the samsungssbn.com website?
software looks quite interesting and promising. I would definitely try and post my reviews.
Ok thanks. Let me know when you review it.
Buen dia.
He comprado 6 pantalla samsung DB48D, he tratado de configurarlos para poder operarlos pero nada, he seguido la igual. me pueden ayudar
Hi there,
Have you configured the screen to use RJ45 instead of Serial?
Do you know if these can be used effectively for digital signage application like panels in different locations connected on LAN instead of daisy chained in close proximity? Samsung DB22D for example?
Hi Spanky,
The Samsung commercial grade screens are designed to be used for digital signage via the WAN or LAN. The DB22D screeens have a RJ45 port so that they can be connected to the network for management purposes and also for MagicInfo Lite.
Looks amazing. This is going to be the next advertising platform.
As Richard mentioned, it is illegal in more countries for TV displays to be seen by the driver, as they are a distraction. There are many car dealerships deploying digital signage, from wall mounted to free standing, some are even deploying outdoor LED video walls, to promote new model launches.
Forget the digital signage, and get behind the wheel of an Audi RS6!
Hi Jan,
Have you tried registering for the Samsung Power Partner Program? http://v3.samsunggsbn.com/
You should be able to download it there once your account is registered.
Hi,
I like your information, and I really want to start using this tool.
Problem is, that I bought my 3 by 3 lh55uec videowall second hand, so no software for me.
Believe me, it is nowhere to be found on the internet, neither in the support centre of Samsung.
Please, pretty please, could you mail it to me?
Thanks a lot!
Digital Signage is a powerful communication tool to convert your business into a modern, virtual and productive space. Keep workers informed with the centralization of screen strategies such as internal communication, boost performance and teamwork by displaying information to the team. Creating content is easy and can be automated to link from one to many data sources.
Yes… I wont afraid to admit it….faced that mishaps during my work several times…Thanks for the photos it made very easy to understand.
I think we all have encountered this issue because it’s a Windows Product after all.
Thank you all for your comments. Just to add to the discussion, we also have an old article here about our frustration with commercial vs retail screens: https://www.digitalsignageblog.com/2010/11/17/commercial-vs-retail-screens/
I agree with you Philippe. We also generally don’t recommend our clients to use residential screens. In Australia, there is also no warranty if the consumer screen is used in a commercial environment. That doesn’t stop businesses who are on a tight budget to purchase these consumer grade screens.
One recent example that I heard of is that a company used 4 consumer screens for a video wall. A few months down the track one of the screens failed. So what happened? The screen model was end of life and they couldn’t purchase it. So they had to buy a second hand one from Ebay. What now happens if another one fails and they can’t find one on Ebay? They will most likely purchase 4 new ones (commercial grade). OUCH!
From experience, out of the many screens we’ve installed, not one has failed. This includes the old plasma commercial screens.
Also just to note that some of the screen manufacturers (LG and Samsung) provide onsite warranty for commercial screen.
A nice article there Nate. I do however have to take issue with your comments on using consumer displays in place of commercial displays. I agree the costs of commercial displays are far in excess of those of consumer/domestic displays but it needs to be pointed out the reasons why.
I don’t know about the warranties offered in the US but here in the UK it is almost guaranteed to void any warranty on a consumer screen if installed in a commercial setting. Yes we’ll always get those people who say “for the cost of a consumer screen i can afford to replace it every 9-12 months”, while being true is it really worth the hassle having to source, purchase, install a new screen every 9 months?, you try getting the same model you purchased last time, I bet you can’t!
What about duty cycle (the amount of time a screen is on compared to off). This is typically far lower for a consumer screen than a commercial screen, even low priced commercial displays can have low duty cycles of 12-14 hours.
Other things to be aware of are brightness, viewing angle, cooling, bracket choices, player mounting, cable containment and a whole host of other issues which should be considered before deployment.
Digital signage CAN be done on a budget, personally i feel the screen/display is one of the most important aspects of the installation (apart from content, which is a another discussion altogether!) but i don’t think this is the first place the budget should be cut.
Nice article though
Philippe Stevenson
Please give me ideal LED screen for shop window and price,
Kannika
Hi Kannika,
Can you please let me know which country you are based in and someone local will try to assist you.
Hello,
Thank you for sharing, I am just starting out in the digital signage solution business nd i have had couple of request from companies and firms to submit a proposal.
Would you happen to have something more current you can share with either in the form of a template or a guide.
Thank yoy
Digital Signage is simply the technology of controlling the digital screens from a remote location, dividing it in to multiple regions and showcasing different content on the screens. As easy as this may sound, it is a very effective tool for infotainment and revenue generation across most of the industries. Each industry will have its own pain points of communication with its customers which can be rightly addressed using digital signage.
Pretty! This has been a really wonderful article. Many thanks for providing
this information.
I think they should clearly specify their law on which flashing display to ban or they might end up eating their words. They should also specify which types of displays are allowed so that people especially businessmen can follow.
Creating an effective sign requires as much science as it does art – and throw in an understanding of psychology and knowledge of how our brains process information and from there you create the signage having the impact desired.
I agree with the comments on Fail Features. In an advertisement like digital signage it is really rewarding to hire or consult persons or companies that can provide the professional help. Establishments make sure it is the proper way of displaying a digital signage, it should have quality contents, colors and contrast should be appropriate with the product being introduce and consider the perfect location for the signage and its size.
This is definitely interesting and informative at the same time. Your blog will surely educate people that has a passion in technology particularly in digital signage and its components.
Thanks for the comment. We do try our best to help educate and encourage businesses to use digital signage.
“Certain features within smart TV services require internet access and may not be available based on service provider, language, dialect and region.
Hi Beatrice,
Thanks for your comment. You’re definitely correct. There are several features and apps that do require Internet access in order to use it. For example Youtube and some of the streaming video services like Netflix.
Thank you for give vastly nice info. Your web page is cool.I am impressed by the information that you have on this web page. It shows how well you understand this topic. Bookmarked this page, will come back for further.
hello!,I like your writing so much! proportion we keep in touch extra approximately your post on AOL? I require a specialist on this space to resolve my problem. May be that is you! Having a look forward to look you.
It is indeed a better idea to have digital signage. It is quite appealing and could easily catch attention. It would be very beneficial in business.
The above is superb. When will the digital signage comes to India.
I am glad you shared this video. This is really informative and interesting. Thanks for sharing.
Nice idea to do it in a vertical format. Anyone interested in more info on LED screens and video displays please check the ledscreenguru.com website.
Wow! Is it the biggest screen in the world?
So true! I saw lots of LED billboards around. It is now a common marketing strategy. I think it is better than just having those plain one.
It is a good idea! But I think it is only suitable for big restaurants.
nice post
Didnt do the opening – but was a the closing. It was awesome
Say, you got a nice article.Really thank you!
It’s a great blog for website designers also the design is awesome.
Thank you for those who contacted us to update the list. We have included the following two OPS devices: Kontron and iNDS.
I really like the sound of the eco mode, getting brightness right can be a challenge so having something which can just adjust accordingly would be very beneficial.
There’s really no excuse for businesses not to take advantage of video for internal communications. Whether or not you have a digital signage network, internal video is a powerful AND reliable tool to deliver important news to employees.
Great post. I love that you included the videos! Transparent display screens and Microsoft (Samsung) Surface are two of the up-and-coming technologies for retail. It’s cool stuff and I can’t wait to see it in use in my local stores.
Thanks for your comment. We should hopefully see this technology in the next few years. It may be expensive but the experience is awesome.
This is a great post . thanks for sharing with us .
I’m really enjoying the theme/design of your blog. Do you ever run into any browser compatibility issues? A small number of my blog audience have complained about my site not operating correctly in Explorer but looks great in Safari. Do you have any tips to help fix this problem?
smarttvhd.com.br da de 10 a 0 na Netflix
Great video! Even though it was staged, it’s still amazing that they figured out how to do that with a building’s lights.
You are correct Judy. Pretty much all digital signage solutions should at least have simple transitions. Thanks for highlighting this point.
Most digital signage software allows at least simple transitions. Transitioning ads or digital signage content will not allow screens to ‘burn’ images into the screen. It is only when unchanging images are on the screens for long periods of time that this happens. Try using at least two layouts that the screen transitions through.
Now digital signage is becoming more popular in advertising industry most of business owner are using this medium to reach target audience.
Hello,
I came across to your post about “The Best and Worst Digital Signage installs” when I am searching for helpful information about digital display of ads using the advanced technology of digital signage. I am searching for a suitable digital signage technology that is right for my small business.
I’ll keep coming again into your site to read your new post and articles about digital signage.
Hope you continue share good and helpful information.
Thanks,
Linda
Hello,
I came across to your post about “Digital Signage: What is Dayparting?” when I am searching for helpful information about digital display of ads using the advanced technology of digital signage. I am searching for a suitable digital signage technology that is right for my small business.
I’ll keep coming again into your site to read your new post and articles about digital signage.
Hope you continue share good and helpful information.
Thanks,
Linda
Hi,
I agree to this post and I myself have tried using digital signage for advertising without knowing much information about its different types and unique features it can give you the benefit. When I started using digital signage I tried to look and find other advanced products about digital displays.
Thanks,
Linda
This is a great post . thanks for sharing with us .
LCD displays are one of the best ways to advertize your campaign, product or business. The major advantage of using LCD signage is they are Eco friendly and are easy to install. Moreover, a single LCD signage is capable enough of running many ads, one after the other.
It’s always better to have more inputs and outputs than you currently need, in case you need to do some hardware upgrades in the future.
Curious how this tested out? What tests did you perform to benchmark?
Thanks for the insight and information on the Shuttle XS36V. I have been researching it all night and think I might have to buy one. It looks awesome!
Instead of purchasing i’d rather hire the equipments. Thanks for this information.
Its really very nice blog. With the help of this blog we can know about different digital signage solution. Nice blog really very impressive.
Businesses are only starting to realize the benefits of signage in to area. The abilities to display more profitable items in a perfect setting will only help drive sales further.
very nice post, i certainly love https://www.digitalsignageblog.com, keep on it !!!!!
The trick is that you need to find a digital signage system that can play HTML files. Then you can create use any social media widget that is used for the web.
Digital signage is very popular & significant nowadays. This info is meaningful. Today is modern technology era & we must move accordingly so this digital world is must. Digital menu boards can be implemented with the most simplest solution as well. Thanks for this post.
Great article it is. We and our lives are now Closely linked to the digital technology. not only you mentionedl, a LCD FHD display screen, but a car LCD monitors screen.
nce work, harry!
This is a great post Ireally like it.
There are many ways to choose an installer for your LED outdoor signs. Like any other purchase decision, it comes down to a balance between price, service and quality. Make sure you do your homework to make sure that you’re maximizing your investment return.
Thanks for the great comments..
Hello,
Thank you for your great blog. Business sign is very important for business. Business Signs are the Best Advertising for any business.
Exceptionally well information you have shared here. We really impressed with your great information
Signs outside of always-changing meeting rooms would be a really great utilization of digital signs
I agree with one of your first few bullet points about being “now affordable”, signage hasn’t been very affordable as a replacement for traditional paper menu boards most of the time.
seems like a nice prime location for a screen
LED usage will be come the mainstream lighting choice in near future. Prices used to be a barrier, but they are dropping so fast that soon LED lighting will eventually take over the role incandescent bulbs used to play in people’s daily life.
Hey very good blog!!!! Wow… Gorgeous .. Amazing
Many thanks for this information. Currently planning a digital signage solution so will investigate the links and screen media information contained in this post
Digital menu board present the advantage to make changes easy but on the other hand, it gives you a fast food image whereas old fashion menus boards.
Thank you very much for your ideas to post comments. The content was really very interesting. I am really thankful to you for providing this unique information. Please keep sharing more and more information….
The only outcome here is a blank screen.
Digital signage system enhances the publicity of transactions more efficiently and are faster.
Hi,
it’s real 🙂 and this picture was taken at Taipei Computex Show few days before you posted it.
from my point of view:
* theft – here in Taiwan, unlikely somebody will push the guy to steal this bike..
* what happens if it rain? is it a waterproof screen? : not sure…
* what happens if there’s a strong wind? will the bike fall? : I guess…
* will pedalling generate more electricity for the battery to run the screens? : not far as I remember
* safety – if the screens draw too much attention to drivers will it cause accidents? : do we prevent hot chicks to go out because they can cause accident? 🙂
Nice plus points and features of a digital signage!!
i would like to add one!
Say for instance, if the whole country is absorbed and engulfed in final match of Cricket World cup, then everyone would love to watch every single shot of that Match. Under this situation, Digital Signage installed in highly-trafficked areas; can facilitate thousands of pedestrians to watch uninterrupted live match and enjoy this digital experience.
Nice DIY blog post about digital signage!!
Keep blogging!
i love to read your blogs
you are right!
Digital signage have changed the whole picture in past few years.
Now one can easily use it to showcase information, messages or advertisings both at public and private places including schools, colleges, retail stores, reception areas, corporate buildings, hospitals, railway stations etc.
regards,
harry
great post!
Digital Signage Solution offers freedom and flexibility of integrating Video, Audio, Web Pages, Scrolling Text, Graphics, Animation, RSS and many more Audio – Visual elements for display on high performance Digital Signage or display devices.
keep blogging!!
Nice blog post!
Digital Signage systems are getting best used in education sector as well. Digital Signage is taking place of notice boards in schools and colleges. Here, Digital Signage are getting used for displaying term news letter, trip photographs, information of admissions, display sponsors, achievements, articles and much more.
Nice piece of information!!!
You are true that Digital signage are best used for engaging audience in exhibitions, informed and updated in absolutely no time.
regards,
Harry
Nice blog post
its true that Digital Signage has become more & more popular over the past few years and is emerging as a popular way to communicate with the viewers. Its considered best means of communication which showcases information, messages or advertisings both at public and private places including schools, colleges, retail stores, reception areas, corporate buildings, hospitals, railway stations etc.
keep blogging
regards
harry
Your post continue to be wonderful! Definitely worth a review and photos.
Hope you could be realized as soon as possible, to support you.
Hey I love your blog I was just researching some digital sign stuff and ran across your site. You have some great information in here, It is very informative. I actually just installed a digital billboard in my hair salon and we love it so far! The website that I posted is not us per say but that is the company that we ended up going with for some graphics. I am not very experienced with many companies but I will say that they did a great job designing some digital content for us. We are already making some money off of it! Anyway just wanted to say that I like what you guys are doing and keep it up!
Jason Tallis
Hi Jason,
Thanks for that. I would love to see some pics of the digital billboard.
YES this is the latest digital technology you can change price, deals, everything in a second, as we are providing digital signage advertising in UAE
Hey, although I know it tends to be bad form to revive old threads, I did want to say that there is a new solution for digital signage in dental offices. If you’re interested in a fun way to entertain your patients, without advertising (shocking I know), then you should check out Dr. Know’s Waiting Room TV, its a fun and innovative way to entertain your patients while they’re in the office.
3D is the best great info in your blog but lack of picture.
While i’ve not used pre-payed 3G yet, i’ve setup a friends linux laptop to auto-boot to KDE4 login he enters his password and the desktop starts, connects to the internet useing Plasma-NM which will prefference to wi-fi picking the strongest signal, failing that it autoconnects to 3G, and registers it’s IP address with DynDNS so I can ssh to his laptop if need be. He much prefers entering one password and then has the browser up and surfing vs. Windows where there are many many popup’s about anti-virus not being able to update, windows security popups and other popups he has to close to eventually being able to connect via the provided 3g connection manager, then manually doing all the up-dates for all the addons windows needs takes 10+ minutes vs. < 1min with linux/kde and not being stressed with viruses especially when doing internet banking. His system is very similar to standalone system, but he is a low-skill user who expects it to 'just work'(tm) linux provides this, windows fails big time.
Great looking blog really a great posting please share me more such type of informative posting …
thanks in advance.. 🙂
I agree clearly folks aren’t going to carry 3D glasses around just to watch peoples ads. Not seen any of these locally in the UK but it will be interested to watch development to see if it becomes viable.
its really marvelous post led screen is very nice and i like this post
I would like to thank you for the hard work you have made in writing this post. I am hopeful the same best work from you in the upcoming as well.
Dig the topic! Have recently started my own blog and included that Link -Hungry for Digital Menu Boards on my page. Keep up the good work.
Thanks for this article. I’ve book marked this website because I hope you post more articles soon, I will definataly share this.
Interesting to read however it seems that digital signage technology is progressing but slowly.
I recall producing one of the first interactive kiosks for the Harvey museum in 1995 and thinking ‘this will set the world alight’. That said, at least flat screens and cheaper, lighter display technology is moving it on at a better pace now; plus the ability to update and download video and display content remotely and across multiple networks.
Great post, but do you really think touch screen is the future? even with the release of kinect inspired technologies that enables gesture based interaction which can potentially be cheaper, easier to maintain and encourage more interactivity since multiple users can be using it at the same time.
Good content is one of the important factors in Digital Signage campain
I hope you can be the exhibitions, once again thank you for sharing such a wonderful text. I will wait to see what’s! Thank you!
You made some good points there. I did a search on the topic and found most people will agree with.
This has been a very significant blog indeed. I’ve acquired a lot of helpful information from your article. Thank you for sharing such relevant topic with us.
The led screen is really expensive, but also is very good.
Nice features and very informative blog
harry
I feel like there still a ton of room for Digital Signage companies to work with local small businesses. Especially on the Digital Menu Board side of things…
D
Great post! It really is exciting seeing the functionality of DS. The future is now and its only getting better. Did you get a chance to go to Infocomm 2011? It was awesome.
Have an awesome day!
D
BLUEBOO focuses on design and research of led intelligent system and public works, which supplies customers with specified products and comprehensive after-sales service. Our LED products subject to different fields, such as public places, offices, solar system, commercial places, and intelligent system, etc.
super cool information regarding digital signage solutions…
very informative
harry
Nice and informative blog!
Harjee
Nice blog!!
harry
This is a very interesting topic. We have found that most businesses prefer that the equipment be provided as a service. This reduces that high upfront cost, while still allowing all signage that is requested.
Thanks for your discussion.
John
Thank you so much , this article very good , thank you very much…
We can see video on youtude or other video site how to to wall mount a Plasma. I saw the video on youtube. They are provide the great information there regarding wall mount a Plasma LCD TV.
Great!
Nice Post about Digital Menu Board! I like your Blog and the Digital Signage Topic 🙂
It is a good idea to buy a machine that has its parts easily available in the market.
Thanks for a great article, very informative. I’ll look forward to reading more from you in the future.
Great post! Interesting to see that advances in technology are being implemented in every day life! Great video accompanied as well. Thanks for sharing.
Thanks for the proposal,I just need to ask for the approval before we can get your service.Thanks.
The blog is very good to read, and the casino is also very good, as the features you have shared regarding the Brisbane casino are very attractive, to play the games over there. The online casino games are really very attractive as the varieties and the quality of the games are of very superior quality.
I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
we also provide digital signage solution, hope there is chance for you and us to cooperation
I think the digital menu board will be popularity soon as they provides many benefits to both customers and retailers. This board is easier to update contents and we can display better photos for the menus. Your post is really convincing.Thanks so much
Onelan allows the user to split the media display into two separate, independently managed zones containing separate playlists and connections allowing for separate schedule systems and displays.
The exterior of this casino is very interesting. The even lighting and the venue style creates an inviting entrance for customers. Thank you for posting this.
Glad that you like it.
Just found your blog site through a Google search. Your #1 in rankings, very nice. Your website has very informative information for existing digital signage suppliers as well as for consumers looking to get into digital signage. Nice job.
Thank you for your kinds words. We hope you continue to enjoy our blog.
Resus Digital Signage offers premium digital signage solutions for various settings to promote your business in the best possible way!
It is good to know that you are inviting guest blogger to comment on your post.. If we say today every one is after digital signage it won’t be wrong because it is the latest technology which attracts everyone in the market and also gives lots of benefits.
I would suggest getting a higher brightness screen, something between 1200-1500 nits should ensure the sun’s brightness doesn’t interfere the display. Placing the screen right up against the store front may ease the problem too
If you already have screens installed changing them may become too costly. What about using anti-glare films.
Digital Signage just make more and more sense. It makes updating your signage so much faster and with the motion and colors is very eye catching.
It doesn’t require more work its easy to install. Retailers and Corporates can now make more sales with the help of Digital Signage and build your brand easily by saving money instantly!
Retailers and Corporates can now make more sales with the help of Digital Signage and build your brand easily by saving money instantly reducing advertisement costs!
Great solution! What a great way to set your self apart from other competitors. It seems so simple yet not many people would think of it. Great job!
Nice post. It is fun to think about all the creative ways advertisers could use these facilities to promote their messages to thousands of people. I am only worried that fans will start going to games for the electronic show instead of the game!
All joking aside, great post, thanks for info.
If this technology is being utilized in real estate company, the company will surely stand out among competitors. Thanks for this post, I have a new idea in real estate marketing.
Only in Japan! Now that’s creative. I don’t think we’ll ever see those state side though.
it seems LED screen become more and more popular…but still it is expensive
very beautiful.
Really nice & interesting blog to display the things on digital signage..visit it..
yes you are correct signage companies are very good to display the different signs in different things.sehgal signage
is the best example.
Hello,
This is really interesting take on the concept. I never thought of it that way. I came across this site recently which I think it will be a great use of new ideas and informations.
yes you are correct signage companies are very good to display the different signs in different things.sehgal signage is the best example.
Hey are you talking about ads on the vehicle LCD screen?
This is a great way to market. We are thinking about doing digital signage in our SUVs
Some great info here– Thank you!!
We needed a fixed IP to push the content from the server, so we created an APN (the 3G provider delivers the encrypted data to a carrier who routes all information to our ISP, there we finish the tunnel). Our players are not open to the internet (it is a critical retail solution, so we wanted to avoid any attack). Furthermore, this solution is safer but cheaper as well, we don’t have to pay for mobile fixed IP-s, here in Spain they are still very expensive.
Congratulations. Good job!
Just a suggestion:
I believe the screen is in an uncomfortable high position to be effective. On top of the window.
Maybe there was a good chance to install the screen at a more effective eyesight level, by replacing the board located at the right of the window.
Unfortunately, we haven’t tried rear projection film – there’s hasn’t been a demand from our customers.
Develop your own software is a valid alternative.
Most of Players out there are full of features that you will not use, or if you do, they won’t bring anything good to your screen.Most of those developers think that if it technically can be done, it should be done. And that is not good. They don’t know about marketing, they don’t study viewer behavior. Mostly, they never did business using that player. They just add a lot of of ‘cool’ features to the players and, as a result, charge very high prices for the players.
If you know what you need. If you keep it simple and don’t try to imitate the ‘big’ players. You can get your own reliable Player for a fraction of the price. And believe me. In advertising the simple approach is what works.
John, you’re definitely right. Most manufacturers have developed their system based on what everyone in the market demanded I.e. tried to fit all the features and requests based what their clients wanted even though they may not use it at all. And yes this means the client and end users ends up paying extra for it.
I have however noticed that once the user starts realising the potential of what digital signaled can do, then they will want these extra features.
1-” if a residential screen is installed in a commercial environment the warranty may become void”
How the repair service will know exactly how the screen was used?
2- “Commercial screens are designed to be left on for long periods of time and will last longer.”
15 consumer screens installed (well known brands). All working 14 hours a day for 4 years, connected to PCs.
Any of them have failed. If any of them fails in the future, no problem. It was already amortizated long time ago, since it is cheap and worked for several years.
There is no clear justification to buy a industrial screen, paying more than a double price.
The price difference is based just in marketing reasons. Since companies can pay more than consumers, so the companies have to pay more. Thats all.
The same happens with many other products and services. For example DSL Internet providers charge a lot more to company or a business than to a home consumer, for the same Internet service speed.
I guess it comes down on the following:
– maintenance agreement with the client. If you have back to base warranty and its a large screen then having to bring this to the repair centre can become costly. I.e using two resources to take down the unit and then delivering the screen to the nearest repair centre. If you had onsite repair which is covered by warranty then the better but whichever way you look at it, it does come down to money.
– professionalism and reputation. Depending on the size of your company and your client, would you want to have the reputation of install consumer screens?
Wow that’s an impressive record. Out of curiosity do you leave the screens on for 7 days?
I also agree with you that there is some marketing ploy to get businesses to pay more – at the end of the day businesses don’t have to pay for tax (gst) and can claim it as a business expense.
hello digital signage blog, my name is ahmad el sabeh and doing Masters of Digital Marketing. iam doing a best practice report about digital signage and would like to enrich my information by an expert. can you help me . i would like to know the ROI, best practices and and how can digital marketing enhance participation. hope to hear from you soon.
Here you have another one:
Panasonic North America (Los Angeles, CA) is seeking to hire full-time Account Manager- Digital Signage
Digital Signage systems seem to be more complex and expensive. Most clients need something simple and affordable.
Great article. Really helped with the different things to consider with digital signage
Shows the high level of confidence they have in their products if they’re offering a bigger warranty.
Disappointed to see no digital signage being used. I thought a major event like the election would mean lots of digital signage used
Nice led screen. Very effective.
I’ve noticed this as well. Seems to be everywhere now does digital signage.
I rent. Much cheaper.
I love the play on words but I think it was about time for Google Wave to go. Just too confusing.
Firefox is great as a piece of digital signage software. I use it all the time. So many options to chose from.
Firefox works really well as a piece of digital signage software. I to especially like the add-ons as they make the options of what to do with the digital signage wider.
Sounds like a difficult job. Well done on your project.
Cool. Looks great. Still not as good quality as real LED screens. Nice try though
Looks nice. Great use of digital signage. This new news channel is a really good thing.
Our test bench isn’t that messy. We don’t like to mix up our digital signage project because it then gets very confusing and we’re unable to keep up
I loved the world cup and the best part was the LED screens that they kept in fan parks. The atmosphere was really amazing and I hope they do this again for other sporting events.
Digital displays and digital signage has really begun to help improve our lives and make what we do easier. I hope the use of digital signage and the use of LED screens improves in the future.
Great idea for digital signage. I especially like the idea of skype. I love that application it is so helpful in the business world.
LED screens are amazing. I love how they work and how they help improve everything in the entertainment and advertising industry. Sports on LED screens and big screens are great to and digital signage in railway stations is just as good. So much you can do with digital.
Great news. Looking forward to seeing the results of this event. May help digital signage to progress towards the future.
Everyone seems to be getting in on the act of having digital signage, LED screens and interactive big screens. I think it’s a great way to advertise things and to get people interested.
Digital signage is moving on and develop at a fast rate. We’re at an exciting time where new technology is constantly being developed.
Great news. I love how technology can develop so fast. Digital signage is going to help make an improvement to all our lives.
Great digital signage application. We are striving towards top quality systems such as this one.
Wow! Very good content, the analysis depth, so I understand! Like the authors way of thinking, and writing style! Compliment, ha ha! Thanks again for the selfless sharing of, I have learned a lot! At the same time I like
I think the best way is to introduce your company to shop fitters or architects in your area or country. They may be able to do the “selling” for you. Thanks for reposting the article.
There’s a few digital signage players and software systems that have GPS capabilities. Some of the ones we’ve seen and used are also linux based.
Happy Birthday digital signage articles. I must also say there are some great articles on the site, i hope you will have many more years of digital signage articles and comments.
Bob, many thanks for the insight. We have been in the digital signage industry for quite a number of years now and we agree with everything you’ve said. For small new businesses, I believe it’s hard to raise capital especially when you don’t have the client base or the portfolio. We were at one stage thinking of heading down the path of looking for investors but didn’t like the idea of giving away a percentage of the company.
In Australia, there aren’t too many digital signage network operators because the investment capital to setup the network is too high. I have noticed that large advertising companies who already have exposure and the cashflow are actually sustaining this operation (I’m guessing that they are potentially offsetting this cost from their existing print media).
What do you suggest for new small businesses who are looking to raise capital or even look for financing companies.
Hi bill and matt,
Thanks for your comments.
Matt, is that the reason why all “sale” signs are red?
Hey all,
Similar to Bill, we have found that the presence of movement tends to naturally draw the eye, as opposed to more static content.
As far as static content goes, we’ve had luck differentiating with the usage of accent colors. Features like thresholds that trigger a specific color (red being the obvious choice) for a key statistic tends to have positive effects. The thresholds must be set appropriately so that the thresholds are not routinely triggered, effectively wearing out your viewing audience.
I think quite a number of businesses like yourself who come from the traditional static signs are hesitant to use this technology because of the technical support required, however I would suggest you work with someone like Advertise Me who have been in the industry for a number of years and are able to provide a solution that requires very little technical support. Advertise Me is able to provide you with the complete package and not just supply you with hardware – they can support you both technically and strategically.
I’ve got to agree with you on all the benefits of digital signage, but I am a little wary to jumping in due mainly to the continual technical support that I can forsee clients needing. I’m not arguing that they are not thte future, I’m just a little wary.
LED Lighting products adopt special quadric optical lens which cast the rays of every LED onto a rectangular area. The LED Lights and LED Street lighting products Lens were designed and calculated by professional software Rhino and imitation by Lighting curve and effects software, Adopting internationally top Non-image Optics system design concepts
As I’ve got it, I could purchase 3G Broadband PCMCIA only with the intention to use it in a 3G Broadband router, and most digital signage players do not have PCMCIA slots, right? Worst is that my laptop does not support PCMCIA card, therewith.
Rebooting systems should only ever be a last resort. systems housekeeping and deployment should be automated with tools like puppet or at least rsync. Achieving 24×7 availability has been around for 20+ years. My experience with 154 systems in registries over 200 days in semi hostile environment (no aircond after hours, no ups) shows 11 systems rebooted, 7 powerfailures, 2 hardware failures and 2 unknown/software failures. Obviously these were not Windoze systems.
Content should be handled by a repository system enforcing the workflow and distribution to devices.
What we have found in the past is that site surveys are done in winter when the light is lower and a demo is set, up then the client signs it off, then when in the summer and the brighter sunlight the issue is raised.
It is similar to wireless network signals, when they first came out and when in the summer businesses find they cannot access the internet, they found that the trees had leaves on and this was the problem as autumn was when the site surveys were done.
Graham
The biggest screen I’ve seen was at a U2 concert about 5 years ago. The sign was massive, providing a backdrop for the band, and pretty much blinding anyone who looked directly at it.
Good times!
You also need some good unique content that catches the eye of the customer, i have found that bespoke flash content really catches their eye.
I have built a piece of software that goes into the digital signage system that emails me if and when their is a problem with the digital sign. This software was a simple piece of php used with linus, ideal for digital signage systems to make sure they are live.
Your first tip you mention is very true. With the competitiveness of digital signage growing so quickly you better have an edge on everyone else in the field. I have discovered that placing importance on unique enclosures helps greatly.
Microsoft Surface is an off-the-shelf product, but focus is still…. too young as just demo.
And in the video, he needs a special pen, a lot of inconvenience for users,
right on about thinking of energy consumption with digital displays. especially now that they are popping up everywhere – that’s got to leave a pretty big footprint. looks like linutop just came out with an update on their pre-installed software exactly for digital display and kiosks. so that should make it even easier for folks to save energy while implementing digital display.
http://www.linutop.com
are you talking about ads on the vehicle LCD screen?
Yes that’s correct.
Love the clips, i have some good digital signage clips i will find out and send to the site, keep up the great blogging.
Thanks. Please send it to info@digitalsignageblog.com I’m interested to see what you have.
Shure it will)
As for extender,absolutley never mind how the signal get to VGA, if it VGA it will work good. We shure VGA extender passive device it cand find out what was signal before ))). So it wil work for shure.
CU.
Thanks for your response bruce. For those of you who don’t know the difference between DVI-A and DVI-D, one is basically Analogue DVI-A and the other Digital DVI-D.
We have done this method hundreds of times, just ensure you use a DVI-a adaptor not DVI-d.
Thanks. You should see our other post of our logo – The history behind the advertise me logo. I think it’s always good to blog about your business, that way you can go back and review what you’ve done and achieved and how your business progressed.
Stereoscopic 3D for digital signage is really catching on. N4D’s 20 years of perception research has been developed into patented processes for creating 3D content creation or 2D to 3D conversion. We are currently in talks with digital signage networks to provide 3D content as well as no-glasses-needed 3D displays.
It appears that the ArtDuck product is 2.5 D (or some call it CAD drawing 3D) in that it gives a great appearance of depth but only inside the screen and is not designed to be projected stereoscopically beyond the screen plane.
I like this post. It’s always amusing to stumble upon old proposals, sell sheets and early marketing material to see how the organization has progressed and matured.
Jessica, if you have any digital signage klips feel free to send it to us as we and the digital signage community is quite interested to see how other companies are implementing digital signage.
they seem effective if there is audio playing as part of the video clip. My understanding is that they are effective in influencing purchasing decisions. Given that they are relatively cheap and affordable, the ROI should be high. Maybe someone from japan can comment on this.
I am still up in the air with those small digital displays in grocery isles. Are they really going to produce good conversion rates?
HI,
I really impress when i see an article on signage snaps. I want to add something more interesting about signage is signage directory, which keep me update from every new digital signage business and services.
think you are barking up the wrong tree here. These LCD screens are in the front of the car and digital signage would surely be distratcing to the driver and possibly illegal (as front mounted TVs are in some countries) – GPS and menu systems are permissable but I doubt advertising would be.
Where can I see the winning video’s? It’s got to be interesting to view.
I cant tell the difference.
Great article.
Thanks for your positive comments richard and robert. I see digital signage moving towards or even potentially replacing broadcast TV and having worked in this industry, I definitely know “time is of the essence”.
We’ve had situations whereby the player’s time was not synched or did not have the correct daylight savings setting and this really messed up the content scheduling for our client. I’m sure other digital signage businesses must have experience the same situations we have.
I agree with the other commentator, great article. I thnk the importartance of synchronisation will become increasingy more important as digital signage gets more sophisticated. I can imagine people downloading content directly from live streams and distributing around a signage network – I also think more interaction with digital signage will be the way forward and I can imagine NTP servers and other time synchronisation tools becoming more important.
LCD enclosures are also available from Armagard
Good luck with next years goals!
I have actually just developed a SharePoint driven digital signage application that uses a collaboration of jQuery and SharePoint. Pretty cool stuff
I really love thew illustration, so personal..
Very interesting indeed..I love returning to your site and reading all the cool posts you put up…I now have you saved in my favorites. Thanks for the content.
Not sure about the Roulette tables, but all other plasmas in the casino are run via Scala. I used to look after the content for the screens.
Its a pity I couldn’t capture the actual display of the tall LED signage, the camera lens of my blackberry does not seem to snap well at night. It is actually a large LED display rotating between moving adverts.
Just getting into the signage arena, I understand where your coming from. There are so many different types and options, one can get confused. The building with the tall light looks sweet.
This kind of signage can be a big investment…and a big part of marketing when everybody sees it. I know first hand vandalism is a big problem.
You are right. PR of your website is 3. and in my opinion it is not a bad idea to buy it anything between 8000 to 15000$.
I don’t think what google wave provides is a good match to the requirements of digital signage. Providing a CMS
capability can be done with google docs already and free if 7gb or so is enough and can stage content in chunks if need be. Access the content is quite easy if using a language like Ruby via their REST’full api.
Great questions asked by Advertise Me and some great comments made by Concerto. I definitely share the same mindset with regards to the last question (next big thing) – focus needs to be in interactivity.
Open source models are great for a number of reasons –
1. there is a wider community involved in improving and sharing the source code
2. there is no costs passed onto the client
However I do question how digital signage companies are to profit out of these solutions. How would one charge for this kind of setup? I’ve never worked with open source technologies before and keen to find out how.
The BlackBerry Storm is a widescreen, touchscreen device boasts many of the same features as the iPhone, but adds innovations like a clickable display, and comes packed with RIM’s legendary email and messaging services.
You can tether the Storm to your laptop and get the same speed that you would from one of mobile service providers USB modems or PC cards……………
It depends whether the digital SaaS platform has been designed with redundancy and external backups. Basically, the SaaS platform would reside on a dedicated server that hosts the application. So if there is no strategy in place for the hosting company to backup the content on an external site (i.e what happens if the building gets burnt down?), then you would loose all your content.
In reference to your article on the subject of DS content back-up, isn’t a digital signage SaaS platform the answer?
Seems affordable for small scale projects but one of the issues is the battery life. Can the reader recharge the small screen player? Can it be reused?
Wow $6.5 per viewer sounds quite high.
regarding the market price fro China on small screens motion player the price should be min $40 piece… if you order by thousands of units. + printed stuff and integration… $65… each erader will show it to around 10 people. anyone knows an advertiser ready to pay $6.5 per viewer?
Hi claude,
I’ll be interested to know how much one of these units would cost. Do you have an estimated figure?
The proposed solution is too expensive in Capex and I do not see the ROI.
Future of this category of advertising mixing printed and digital motion will come in the next years with the flexible screens (Philips, Sony and others are already showing prototypes on their websites and some major exhibitions like Las Vegas CES). Today, we have seen already outdoor tries using e-ink.
Thanks for your comment but i’m not sure how your getting your information but the website definately has a PR of 3.
Web Page URL: https://www.digitalsignageblog.com
The Page Rank:
3/10
Digital media is certainly becoming the main focus for advertsiing but print will never go away as tacticle gifts such as promotional gifts deliver a personal experience that digital media alone can not delver.
Next year will be in Sydney, they alternate between Sydney and Melbourne every year.
Re digital signage, almost every stand had some part of it either showcasing their services or just pure entertainment.
Great show, although turnout was just average. Good thing (from what I’ve noticed) is that most of the visitors are genuine. So I guess quality counts over quantity. Look forward for next year.
Well written. Do you know that the digital dish TV network allows you to have hundreds of channel. Satellite TV network has variety of channels starting from basic channels, music video channels for children, educational channels and family channels. You also get to watch your local channels at much affordable rates.
Uhm, LED TV’s are just LCD TV’s with LED back-lighting. More of a marketing gimmick than anything else…
Yes you are definitely correct. For some reason I initially read it as portuguese without reading it again. Unfortunately we don’t have the translator flag for this.
Hi peter,
Please click on the Portuguese flag which is located on the top right hand side.
Por favor clique no Português bandeira que está localizada no topo do lado direito.
Where is polish language ?
Oh ya, and the 3G S is a definite upgrade from the older iphone. I am really enjoying the new features.
The signage app would be a really cool addition. My iphone does just about everything, so one more app couldn’t hurt. To think 15 years ago we did not even have cell phones 🙂
Hi mark,
Thanks for your reply. I do hope that apple comes out with its own “flash” version that complies with their own terms.
Is this the same case for the blackberry?
The iphone as apple have defined does not allow any sort of programming language to be installed on it. flash includes actionscript a javascript language and it therefor violates Apples terms. This is unlikely to change in the near term. This is going to limit severely the applicability of the iPhone to digital signage.
Steve, send us an email with your details to review@advertiseme.com.au.
Will test and review your products/solution and will eventually publish this on this blog.
Feel free to contact me and we can give you more information and help you walk through a test. In summary, we’re targeting virtually every industry. We currently have signage (i.e. visual solutions) installed in every industry segment and this is just a logical add-on to our solution set.
The Chrome OS’s whole raison d’etre make it bad for digital signage. The whole idea is that its a stripped down OS (at least in its initial launch). This means it’ll be lacking drivers and packages–it’ll only work on the netbooks it’ll ship in. It won’t be able to run most of the apps a real Linux distribution would be able to and it’ll have even more trouble supporting different types of hardware than a proper distribution.
Oh, wait, I just read Bryan’s comment…
Hi bryan,
Thanks for your reply, I appreciate your comments in this discussion.
I’m not sure if you’re aware, but there are several digital signage companies that are using the Linux OS with the firefox browser as their digital signage application/player. Having said this, I strongly believe that using the Google Chrome OS is definitely viable especially when the Chrome browser is meant to be much faster than the other browsers.
There are also several issues that I’m aware of with the linux firefox browser and third party apps like Adobe Flash, Video players etc. So hopefully the Google Chrome OS will be able to resolve these issues.
In terms of cost savings, it was meant to be a comparison with digital signage applications that required the Microsoft Windows OS.
Chrome OS will certainly be interesting to watch develop, especially now that Google has OEM agreements with HP, Acer, Asus and Dell. Unfortunately, the author doesn’t know very much about it beyond the PR hype.
Chrome OS will never be a good operating system for Digital Signage Players. Allow me to explain.
1) This is not a new OS, it’s just Linux with the Chrome browser bolted on as the primary UI. This is nothing new, several linux distros like Moblin have been doing this for a long time. (moblin.org)
2) There’s no cost advantage. Several DS vendors already support Linux, which has a 0$ cost.
3) Specifically geared for the netbook experience. Netopps certainly make decent Players, but definitely not netbooks. Seeing as the OS will be installed directly by the OEMs, the driver set will probably be pretty restricted.
4) All applications run in the cloud. You cannot install an application like a Digital Signage Player that runs locally on the machine and uses the local system resources.
Chrome OS is specifically designed to facilitate the everyday online experience: getting online fast, checking your email, watching youtube, updating your facebook, tweeting about Michael Jackson, etc, etc.
So that’s why Chrome OS will be woefully inadequate as a Digital Signage Player operating system. On the other hand, you could probably use it to administer your network via one of the numerous web-based interfaces, provided you DS vendor supports the Chrome/Webkit browser.
Thanks Kevin and Steve, it’s interesting to know that there are actually companies out there who have built a digital signage application for the Iphone. When I get some time I’ll see if I can test it. Also, who are your main users or which industry are you targeting for this particular application?
I really don’t think so. I can’t see why anyone would want to open an application to be fed messages by someone else? I doubt it would replace the iPhone main screen, so it wouldn’t fit into normal day-to-day activity (like ‘normal’ digital signage does).
There are plenty of RSS feed applications on the iPhone which already provide various information sources. And they’re personalised too, so you get the feeds you choose. I personally use Google Reader on my iPhone and it’s all the hand-held information I need.
However, will the iPhone be used as a tool for digital signage? Absolutely. Like a window into a web-connected world, the iPhone (and other web-enabled phones) offers a great way to manage screens, update messages/prices, etc.
So as a screen? No. As a way to control screens? Most certainly.
Nice one! We look forward to testing your application.
Thanks – you reassure me!
I’m all for keeping costs down, but I’m with you about ‘doing the right thing’.
All of what our company does (selling video content for DOOH – including music videos) is based on exploitation of creative works and we are very careful to make sure that all rights owners get paid. We’ve heard stories of one competitor who’s been sailing a bit too close to the wind a couple of times and of course they got caught out and caused themselves and their clients great embarrasment. Which is not good, but worse, it was the the end-user customer ( a retail chain) that got sued first and thats really not good for our industry. We all work hard to develop our businesses so anything that goes against this is to be strongly discouraged.
You do well to explain the issues around music rights to your readers – its true that there are many misunderstandings around – so keep up the good work!
Music should be definitely paid for and I’m not suggesting that musicians who are not be paid. My post was more relating to the licensing fee and requirements – just advising businesses to do the “right thing”.
Thanks for your comments and for participating in the discussion. I always love to hear what other people think.
I assume that you’re not disputing the fact that music should be paid for?
And surely you are not suggesting that musicians who are not signed to a label shouldn’t be paid at all..???
I don’t know how it works in Australia but in Europe artists can join collecting societies without passing via a label and can therefore benefit from ‘neighbouring rights’ – i.e. the use of music other than directly from record sales.
You might suggest to Legaci that they check out the rights situation and take whatever action they need to in order to be able to earn a living from their creative endeavours.
Thanks a lot for the valuable information about this.
Blog is really interested to know you experience of the restaurants and your changes of thought in your menu… And you have explained about the digital signage…….
Magnetic is the industry-leader in auto-stereoscopic 3D LCD displays, 3D content
creation, and 3D digital signage solutions. See 3D without the glasses with Magnetic’s
Enabl3d 3d displays.
Magnetic is the industry-leader in auto-stereoscopic 3D LCD displays, 3D content
creation, and 3D digital signage solutions. See 3D without the glasses with Magnetic’s
Enabl3d 3d displays.
Bill has many good points here. However I think that the next big thing in digital signage is content harmonization and transformation. Bill is focusing on the \cool\ technology, which is great, but there needs to be a solution that can first drive more businses from advertisers. Sure we can talk all day and night about holographic interactivity and facial recognition virtual reality, but the true reality is that this industry needs a sophisticated solution that can unify all digital networks so that advertisers can buy media more efficiently in this space.
Or at least the menus on printed paper…
With the new round of LED signage going up, many businesses are again looking to upgrade their existing display(s). While the new LED lighting may be more expensive upfront, the savings are immediate and systems usually pay for themselves in under 3-years. Utilizing an equipment lease to obtain such energy saving equipment almost always makes excellent sense.
Great reply!!!! You must be very experienced in this area.
Interessante Informationen.
There are two modes of LCDs, normally white and normally black. This means that, at rest, not powering the transistor, the window (sub-pixel of the LCD) is either open or closed. LCDs were once all “normally white” since a display is usually more white than black (look at your PC monitor). Normally white will use less power if more of the display is white or a light color. This mode was picked years ago so notebooks would use less power. The problem arose when the notebook industry, followed by the monitor industry, and finally the TV industry found that dead transistors meant that the little sub-pixel window is “open” all the time. This is the cause of the dreaded stuck bright red, green or blue dot.
The answer is that all large area LCDs are normally black. Normally blacks use more power on a typical image (if there is any such thing as a typical image), than normally white displays. So, today’s set use more power but the dead pixels are black and not stuck on. A fair compromise in my opinion.
DB
I finally managed to resolve an issue with synchronising my outlook with the blackberry storm via the desktop manager.
The issue: When using Microsoft Windows Server 2003, Outlook 2007 with exchange 2003 all on the same box, I couldn’t synchronise outlook with the blackberry – issues with mapi32
Solution: Go to a good PC which has Outlook 2007 installed. Follow these steps”
Copy the olmapi32.dll from the good pc c:\program files\microsoft office 2007\office12\ to your c:\program files\microsoft office\office12\ on the problem PC
Copy the mapi32.dll from the good pc c:\windows\system32 to c:\windows\system32 on the problem PC
Copy msmapi32.dll from the good pc c:\program files\common files\system\msmapi\1033 to c:\program files\common files\system\msmapi\1033 on the problem PC
Reboot and this should fix your problems.
I think that is a great idea! I just had a root canal a few months ago and I was thinking then how nice it would be to have a TV screen to pass the time. I have been to dentists in the past that offered movies, but a lot of the time there is very limited choice. I think a combination of Digital Signage (using scrolls and side bars for advertising) and a digital movie server would be ideal. Allow the patient to select their content and give them some nice headphones to hear. The Dentist could have some sort of mute button so he could speak with the patient when needed…..
Unfortunately I couldn’t attend this webinar. I woke up at 3:30am and realised there was another 30minutes before the start of the webinar and went back to sleep. I didn’t wake up until 6:30am! Ops.
Fortunately, there will be an on-demand version which will be available soon so I’ll keep a look out for this and then share my thoughts.
This is a great point to bring up. But I’ve found that many news organizations allow customers to use RSS feeds as long as they are given proper attribution in the ticker.
However, it’s always a good tip to check out what the various rules are for each feed.
Thanks chuck. Would you be able to share which news organisations allow customers to use their RSS feeds as I’m looking a hopefully compiling a list so that I can share with the rest of the digital signage community.
Thanks for the information alex. It is interesting to know that the reason why there isn’t any video or animation on digital billboard. We are trying to find out whether there is such a regulation here in Australia.
I believe Asian countries do not have any regulations relating to outdoor digital signage… or i could be wrong.
Off premise advertising sign laws typically pre-date the advent of digital signage and therefore do not specifically address digital signs. The California code, similar in many states, requires changeable signs to change in one motion and hold for a minimum of four seconds. This is one reason why you do not see video or animation on digital billboards.
Los Angeles has a history of sign code litigation and settlement agreements that pre-dates digital billboards. The introduction of digital bulletins to the Los Angeles market via both static board conversions and new structure builds has contributed to this latest effort at billboard regulation and will likely restrict digital deployments if/when legislation is approved.
Thanks for good post
I was walking past a shop today and noticed that there was a screen located on the wall opposite the cash register. I thought about this post and decided to walk into the store and ask the shop owner why did he decided to install the screen at that location. His response was simple: “I can easily see the screen from here whilst serving my customers.”
And I always thought that customers came first?
Thanks to Minicom for submitting their case study.
That’s one really big rollout (300 stores)… nice!!!
There is only a few days left before the competition ends, so keep them coming.
hi admin and people nice forum indeed. how’s life? hope it’s introduce branch 😉
Great answers Jim and Eric.
Would I be right in assuming that rather than using CATx a better solution to extend video is Fibre? That way you can achieve a better bandwidth to carry the video?
Video-over-CATx systems I’ve used send RGB similar to a VGA cable, not data like on your computer network (hence you can’t mix them or throw in a D-Link somewhere in the middle). The good one’s will take a VGA signal and send it up to 2000ft. @ 1920×1080. The issue when you’re sending a video over long distances is that the red, green and blue signals travel at different speeds. The longer the distance, the more pronounced the lag between colors. This leads to distortions in the image like ghosting. That said, these systems include the possibility to tune them–adjust the speeds of the signals and other characters to get a perfect image. The same issue happens with any long video cable, that’s why commercial LCD DID’s include long cable compensation and the same type of tuning capabilities. I’m not familiar with systems that take digital signals (i.e. HDMI), so I don’t know if any of the above would apply.
Hi Siegfried (great name by the way),
Thank you for your comment. Unfortunately, we can not list every single screen manufacturer around the globe as the list will be too long and visitors will most likely not participate in the poll if that was the case. However, we do invite our readers to follow your lead and submit a comment if the company they use is not listed. (we have included a note at the end of the post because of your feedback so thanks)
By the way, this was just a poll to get an idea of what businesses use, its not really a ranking system.
I’m glad that this blog has reached out to places like Germany.
P.S: Thanks for the ideas and well add that to future polls.
Its interesting to see that TV shows are even promoting digital signage. Have a read of this post https://www.digitalsignageblog.com/2008/12/05/youre-hired-the-apprentice-and-digital-signage/
Hi diana,
The competition ends on the 31 December at 5pm EDST. Hope you can participate and good luck.
Until wich date we can publish case studies for participation?
Many thanks.
Good Blog. Your informations is very helpfull. Thanks a lot
Digital Signage has not really gathered that much momentum in South Africa. We’ve come as far as the LED billboard and that is where it stopped. We do have small players sprinkled here and there trying to make things happen. I believe there are other countries that are left behind even further.
We’ve had some nifty Japanese technology on display at a recent exhibition though.
So how would you about getting other countries on par with the rest of the world as far as digital signage is concerned?
Audio is the most widespread and noticeable way to initially engage a consumer. By editing the music with the content and creating transitions to other types of messaging be it newsy, or entertainment or an ad, will make it palatable and more like a comfortable experience for the consumer. They will be entertained and hear and see your message
Just left me comments on the discussion forum blog.
Richard
Its an interesting concept, I am interested to see what the turn out will be. Operating a network on a global scale doesn’t sound like an easy task for a group of small businesses to cook up – but it’s not impossible either.
I’ll be keeping a close eye on this and see how far it goes. Is there currently anything in place to get this ball rolling?
@Daniel,
Maybe the national network and maybe later on int’l network, could be broken down into sectors. When pitching advertising to large companies present the different sectors to them and they choose where they want to advertise. Also, maybe we can pitch emergency mgmt also. Once again just throwing ideas around. I think if enough people get on board it could be beneficial to everyone involved.
Stan
I agree to both the post and the comment above. You’d be surprised that many digital signage installs are done perfect at the end point attached to the screen, but loosely open when you have to connect a router/modem to the other end.
In saying that, I attended a call the other day to fix up some internet issues at a local cafe. The owner didn’t know what the password to the router was, being typical of me I tried my luck. Not surprisingly, I got in first go – the default admin/admin had not been changed. Now I had free access to their network, including the attractive large screen on the main wall.
In response to Don, I totally agree with you. Digital signage companies really need to follow up and keep in contact with all of their clients to ensure that they are getting their ROI properly and in the right way. Its not called a Digital signage solution if all you provide is just the hardware without any good use to it. Because it is still a concept in its infant stages in some countries, I don’t think business owners have the proper mentality of how it should be used vs. how they want it to be used.
The idea sounds great, and if done well can open up many gateways to a lot of things.
But the question I ask is “how will it be used?”. That is, once we have this amazing global network of operators, what do we do with it?
Probably one of the assumed applications would be advertising (of many other uses), because this is the medium that will fund the network. I understand that if it was managed nationally, this can be controlled. But as a global network, you will find a lot of problems with management rights – if Coca Cola was to be approached, which country would you send the proposal to?
Having said that, perhaps a national network would work well, or I could be missing the whole point to this?
This is a great idea if we all come together with a plan. Everyone please leave a comment on how you feel about it. It could be a great opportunity for the small business owners.
Thanks phil. Although Australia is always behind with technology, we at Advertise Me strive to learn the various digital signage technologies in the current market and then help the digital signage online community through this blog and also through our Digital Signage Portal http://www.digitalsignageportal.com/
Also, what do you think about our new blog?
This is a great anecdote and you’ve done a public service by posting it on your blog. It made me laugh. However, I wish to add this more serious comment:
Digital signage has an image problem to overcome. While checking out a book at a local library, I pointed out a digital sign behind the checkout counter. Both librarians rolled their eyes, saying they thought the sign was tacky, wishing it wasn’t there. I must admit, the message being broadcast–luxurious spa treatments–seemed to have little to do with the interests of the average library patron. And my own experience with so-called “clinic TV,” including health-related programs displayed in doctors’ waiting rooms, isn’t much better. Most “shows” I’ve watched while waiting in a doctor’s office have been blatantly self-serving and lacking in credibility.
Nice to see a DS blog poppin up from Down Under !
No it doesn’t. You should receive the email within a couple of minutes of registration. Maybe check your spam folder as it may have been accidentally marked as spam.
Hello again, DS guys:
Thank you for creating that new thread about signs in the medical profession on your digital signage forum. I’ve tried to set up an account so I can participate there, but have yet to receive the confirming e-mail. Does it always take 24 hours for those to arrive?
Hi don,
No problem, we are more than happy to help – after all that’s why we created this blog.
Glad that everything worked out. Funnily enough, we are currently trialling the scala software and watched some of their video marketing material and it’s quite impressive. Although we haven’t completely grasped all the tools and features in the Scala Designer software yet, we’ll keep playing over the next few weeks.
I’m pretty sure the Scala team will be more than happy for you to interview them. Let us know when you’ve completed the interview and if we are happy with it we’ll publish it on our blog.
Whoa! Thank you Bonnie. You just helped me hit the jackpot! This is EXACTLY what I was looking for. And Scala is located right around the corner from my house. Small world. This is hard to believe. I really enjoyed reading the case study about the chain of clinics in the Ohio River valley. Has anything similar been done in the Delaware River valley? If so, I’d be interested in reading (or writing) the case study. I’m wondering if this might be a way to build on my background in medical communication as well as my current position in the sign industry.
Hey Digital Signage Blog guys: THANK YOU for creating this blog. You just did me a great service. You helped me find exactly what I was looking for, and it was right under my nose all along!
Don H.
In the past two weeks, I’ve noticed that several businesses in Australia have increased prices on their products. I hope prices will come down in the next couple of months as it may now be more difficult to win clients if prices are high.
The current economy is obviously a challenging time for the advertising sector in general which will have a high impact in the digital signage space. Like in any bad times there are also opportunities for many niche companies that are able to provide good value. If digital signage media owners in the Out Of Home sector who are able to provide low rates and good value (High visibility) as compared to other traditional mediums like TV, Print & Radio. With reducing ad spends (There is talk of ad budgets getting reduced by 50%), ad spenders will look at alternative mediums with good visibility. The overheads and costs are low as compared to other traditional mediums and this should help the digital medium to gain more prominance amongst ad spenders also.
We’ve been informed that two companies have gone bust:
Reactrix – this a USA based company which provided interactive digital signage
Novax – this is a French digital signage company in Pharmaceutical industry
We’ll add more to the list as we get more information sent to us.
Hi angelo,
It is great to hear that you’re intending to start a mobile digital advertising business.
Besides the fundamental digital signage equipment that you’ve mentioned, you will need to consider how you will be updating the content onto the computer (or digital signage player). If you intent to remotely manage and update content to these devices you will need to connect these devices to a cellular network – ie 3G, CDMA (basically connect them to the Internet). This will give you the option to also centrally manage and distribute the content to multiple box vans.
There are many digital signage products and software in the market which will help you setup your digital signage solution. As a start, you may want to visit the digital signage portal products page (http://www.digitalsignageportal.com) for a list of products and software packages.
By the way which country are you from? Are there any legal issues with displaying LCD screens in the box van – I’m assuming the vehicle will be stationary or the screens will be in locations where other drivers will not be distracted with the animiated content.
you can check out my blog for more SaaS discussion – there’s also some info on DaaS (Data as a Service), which is more flexible than SaaS but operates along similar lines. Exciting developments for the future include the ability to host your own data and plug it into apps seamlessly.
I think we are finally ready for widespread adoption of SOA.
Digital signage is the way forward, especially with the facility to tile the displays, you can make the side of a building light up with either ads or video!
This is 1 technology that is brilliant.